Australia and New Zealand tourism trends focus on immersive and luxury travel

Travel trends in Australia and New Zealand are shifting toward immersive and luxury experiences. AAT Kings has launched its 2027/28 season under the campaign ‘Worth Every Sense. Every Story.’, focusing on itineraries that offer deeper connections to local culture and landscapes. Notable experiences include overnight stays at Milford Sound to view Fiordland National Park away from daytime crowds and guided tours of the Budj Bim Cultural Landscape in Victoria to learn about ancient Gunditjmara aquaculture systems.

In the luxury hospitality sector, several high-end accommodations are offering incentives for 2026 and 2027. These include complimentary night offers at Rosewood Matakauri in New Zealand and Kinloch Manor & Villas, as well as significant discounts at The Tasman in Tasmania. Major hotels such as Four Seasons Sydney are also providing extended stay benefits and preferred partner perks for travelers visiting the region.