Austria’s tourism sector records 2025 highs but faces rising costs and labour shortages

Austria’s tourism and leisure industry posted a record year in 2025, with 157.3 million overnight stays and 48.2 million guest arrivals. The sector generated €33.1 billion in value added, accounting for more than 6.5 % of the country’s GDP, and employed roughly 228 600 people, representing about 14 % of total employment.

Despite the strong performance, businesses continue to grapple with higher energy and personnel costs, a skilled‑labour shortage and growing international competition. The federal government highlighted relief measures such as tax incentives for overtime and surcharges, increased seasonal work quotas and assistance with energy expenses. State Secretary Elisabeth Zehetner said, “Our task as the federal government is to create the right framework conditions, less bureaucracy, more planning certainty and targeted relief where businesses need it.” A new tourism strategy, “Vision T”, will be presented next week to address competitiveness, investment and regional value creation. Susanne Kraus‑Winkler of the Austrian Economic Chamber added, “Tourism and leisure are far more than just overnight numbers; they secure jobs, regional value added and a vital contribution to prosperity in Austria.”