Automotive brands SOUEAST and JETOUR launch lifestyle partnerships in Dubai

Automotive brands SOUEAST and JETOUR are launching strategic partnerships with lifestyle and travel media outlets in Dubai to integrate mobility with travel experiences.

SOUEAST has partnered with Time Out to launch the ‘Inspirational Weekend’ campaign. The initiative uses lifestyle creators to showcase Dubai as a travel destination using the SOUEAST S08 DM, a 7-seat SUV, aiming to position the brand as an ‘Urban Travel Companion’ through urban exploration and weekend getaways.

JETOUR Auto has collaborated with Condé Nast Traveller Middle East to host the ‘Somewhere Next’ networking event in Dubai. The event brought together approximately 200 industry executives, tourism organizations, and influencers to discuss the evolution of travel. The partnership aims to expand JETOUR’s ‘Travel+’ strategy by connecting automotive mobility with broader travel ecosystems, local cultures, and destinations.