SOUEAST and JETOUR brand expansion and technology showcases

Automotive brands SOUEAST and JETOUR have initiated a series of marketing and technological demonstrations centered on their ‘Travel+’ philosophy, which seeks to integrate automotive mobility with travel and lifestyle experiences.

In Dubai, the brands established strategic partnerships with media outlets to promote urban exploration. SOUEAST launched the ‘Inspirational Weekend’ campaign with Time Out, using lifestyle creators to showcase the S08 DM SUV as an ‘Urban Travel Companion.’ Simultaneously, JETOUR collaborated with Condé Nast Traveller Middle East to host the ‘Somewhere Next’ networking event, bringing together approximately 200 industry executives and influencers to discuss the evolution of travel and connect automotive mobility with local cultures.

Following these lifestyle initiatives, the brands transitioned to technical demonstrations through the 2026 Global Technology Experience Days, held under the theme “Future Travel Starts Now.” Spanning locations such as Wuhu, Moganshan, and Xiazhu Lake in China, these events showcase advanced features including SOUEAST’s C-DM Hybrid System and smart cockpit, alongside JETOUR’s artificial intelligence and intelligent driving capabilities. JETOUR specifically highlighted its XWD Fully Automatic Intelligent AWD and the GAIA All-Terrain Intelligent Architecture, designed for environments ranging from urban commutes to water crossings.

As of late 2026, JETOUR is hosting its Global Technology Experience Day from October 20 to 23, featuring wilderness test drives to demonstrate its evolution from a box-style SUV specialist to a global travel lifestyle brand. The company reported 2.56 million cumulative global sales as of September 2026, ranking first in box-style SUV sales in 13 markets. JETOUR is currently expanding its T-Series and G-Series portfolios into Europe, Australia, and New Zealand, while continuing ecological conservation programs like the ‘Return of the Cheetah’ in Africa.