Automotive companies launch major sales promotions in Brazil

The Brazilian automotive market is seeing increased promotional activity from major players. Grupo Águia Branca is hosting the Auto Fest in Brasília on August 14 and 15, 2026. The event will feature a variety of new and pre-owned vehicles, including brands such as BYD, Toyota, and Lexus, as well as Águia Branca Seminovos.

Simultaneously, Fiat has launched its ‘Feirão Agosto Arrasador’ campaign, involving over 500 dealerships across Brazil. The promotion offers aggressive discounts on several models, including the Mobi, Pulse, and Toro. Specifically, the Mobi Like is being offered starting at R$ 72,490.00, while the Pulse Drive 1.3 manual starts at R$ 99,990.00.