Autostrade per l’Italia launches employee-led road safety campaign

Autostrade per l’Italia is continuing its road safety campaign, titled “La sicurezza ci rende tutti campioni” (Safety makes us all champions), which focuses on responsible driving and accident prevention.

In this latest phase, the campaign features Group employees alongside Paralympic and Olympic athletes Ambra Sabatini and Francesca Lollobrigida. Through a series of short videos, employees from various departments—including road maintenance, technology, and administration—share their daily experiences on the highway network.

The videos address specific safety concerns such as driver fatigue and smartphone distraction. The initiative aims to highlight that following speed limits, traffic laws, and construction site instructions protects not only drivers but also the workers maintaining the infrastructure.