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2 clusters · 4 sources · 16 days · First seen · Last updated

Road safety initiatives in Italy

Overview

Road safety initiatives in Italy have expanded from corporate-led awareness programs to regional legislative proposals.

Autostrade per l’Italia initiated a campaign titled “La sicurezza ci rende tutti campioni” (Safety makes us all champions). This employee-led project uses videos featuring staff and Paralympic and Olympic athletes to address issues like driver fatigue and smartphone distraction, emphasizing that following traffic laws protects both drivers and infrastructure workers.

Following high accident and fatality statistics reported by Istat, the Lazio Region launched the “#InStradaSkippaIlResto” campaign. This initiative specifically targets younger drivers through social media and content creators to promote safe driving habits. Additionally, Lazio Governor Francesco Rocca has proposed a legislative change to the Italian Parliament to make first aid training, specifically cardiopulmonary resuscitation, a mandatory requirement for obtaining a driver’s license.

Entities

Autostrade per l’Italia · Francesca Lollobrigida · DiSCo Lazio · Astral · Francesco Rocca

Timeline

  1. [POLITICS] 2 sources
    Lazio launches road safety campaign for youth

    Lazio has launched the ‘#InStradaSkippaIlResto’ campaign to improve road safety among youth following high accident rates. Governor Francesco Rocca also proposed mandatory first aid training for new drivers.

  2. [BUSINESS] 2 sources
    Autostrade per l’Italia launches employee-led road safety campaign

    Autostrade per l’Italia has launched a new phase of its road safety campaign, featuring employees and athletes to promote responsible driving and protect highway workers.

Sources

affaritaliani.it · notiziedi.it · teleborsa.it · unionesarda.it