Ayam Brand expands Ayam Carik range with three new flavors

Ayam Brand has expanded its Ayam Carik product line by introducing three new flavors: Teriyaki Sauce, Spicy Korean Gochujang Sauce, and Black Pepper. This expansion brings the total number of available flavors in the range to five.

Sales Lead Loke Wing Hoong stated that the new products are designed to meet the needs of modern consumers seeking convenient meal solutions without sacrificing taste. The Teriyaki flavor offers a sweet and savory profile, the Gochujang flavor provides a spicy Korean influence, and the Black Pepper variety utilizes aromatic pepper from Sarawak.

The official launch took place at Jaya Grocer in Sunway Pyramid, coinciding with a six-day roadshow running from September 1 to September 6. During the event, consumers can participate in product sampling and interactive activities.