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[SITUATION] · [QUIET] · [BUSINESS]
2 clusters · 2 sources · 29 days · First seen · Last updated
Ayam Brand product expansion in Malaysia
Overview
Ayam Brand has expanded its Ayam Carik shredded-chicken product line in Malaysia by introducing three new flavors: Teriyaki sauce, Black Pepper, and Gochujang Korean spicy sauce. These additions join the existing Mayonnaise and Chili variants, bringing the total selection to five options.
The expansion is part of a “Makan Lain Macam” campaign intended to offer convenient meal solutions for modern consumers. The Black Pepper variety specifically utilizes aromatic pepper from Sarawak. To support the launch, a six-day roadshow was held at Jaya Grocer in Sunway Pyramid from September 1 to September 6, featuring product sampling and interactive activities.
Entities
Ayam Brand · Gochujang Korean spicy sauce · Jaya Grocer · Teriyaki sauce · Loke Wing Hoong
Timeline
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8 days ago
[BUSINESS] 2 sourcesAyam Brand expands Ayam Carik range with three new flavorsAyam Brand has launched three new flavors for its Ayam Carik range—Teriyaki, Spicy Korean Gochujang, and Black Pepper—to provide convenient meal options for busy consumers.
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about 1 month ago
[BUSINESS] 2 sourcesAyam Brand introduces three new Ayam Carik flavors in MalaysiaAyam Brand launched three new Ayam Carik flavours—Teriyaki, Black Pepper and Gochujang—in Malaysia, expanding the range to five options and promoting creative meals.
Sources
kosmo.com.my · malaysiatribune.news