Ayam Brand introduces three new Ayam Carik flavors in Malaysia

Ayam Brand announced the launch of three new flavours for its Ayam Carik shredded‑chicken product: Teriyaki sauce, Black Pepper and Gochujang Korean spicy sauce. The additions join the existing Mayonnaise and Chili variants, giving Malaysian consumers five flavour options.

The company promoted the range as part of a "Makan Lain Macam" (different way of eating) campaign, encouraging creative meals such as Teriyaki donburi, Black Pepper stew and Gochujang bibimbap, and highlighting pairings with other Ayam Brand pantry items.

The launch targets the Malaysian market, aiming to refresh everyday meals and expand the brand’s presence in the region.