Baby Boomers remain primary hosts for holiday gatherings

Research into generational attitudes reveals that Baby Boomers continue to serve as the primary hosts for holiday gatherings in the United States. This generation often maintains family identity by acting as the central hub for holiday celebrations, frequently preferring familiar traditions and locations.

Data from Mintel indicates that nearly half of U.S. Baby Boomers plan to revisit previous travel destinations, a trend that mirrors their preference for hosting at the same homes and tables annually. Additionally, PwC’s 2025 Holiday Outlook shows that average holiday spending among Baby Boomers has increased compared to 2024, suggesting a continued willingness to manage the financial and logistical aspects of family gatherings.