Baja California tourism surges during Labor Day weekend

Baja California experienced a significant surge in tourism during the Labor Day holiday weekend, with over 258,000 vehicles recorded passing through regional toll plazas between September 4 and September 6. Playas de Tijuana saw the highest traffic with 92,830 vehicles, followed by Rosarito with 63,615 and Ensenada with 56,238.

Hotel occupancy rates reached near-maximum levels across the region. Playas de Rosarito reported the highest occupancy at 97.76%, while Tijuana reached 95.67% and Ensenada recorded 90%. Tourism officials noted that tourist assistance operations saw a 43% increase compared to previous years.

In a related development regarding local heritage, the Municipal President of Playas de Rosarito, Rocío Adame Muñoz, conducted a tour of the historic Hotel Rosarito. The visit aimed to recognize the site's cultural and historical importance to the development of the municipality and its role as a landmark for Baja California's tourism industry.