Ballantine’s and Malbon launch retail campaign in South Korea

Ballantine’s and lifestyle golf brand Malbon have launched a series of travel retail activations across South Korea to promote a limited-edition 21-year-old blended Scotch whisky. The campaign, titled ‘Time Well Spent at the 19th Hole’, is a collaboration spanning whisky, fashion, and golf.

Pernod Ricard Global Travel Retail is supporting the initiative with a major pop-up at Jeju International Airport in partnership with JDC Duty Free, which opened on 13 August. The installation features golf-inspired designs, including astro-turf and mini-golf, where travelers can browse a fashion capsule collection and sample the travel retail-exclusive 21-year-old expression.

Additional promotions are running across terminals 1 and 2 of Incheon International Airport. The campaign includes various gifts with purchase, such as plush toys and golf ball cases, and is being promoted via digital media and influencers on Naver and Instagram.