Barbie and Fotocasa launch housing campaign in Spain

Mattel and Fotocasa have launched a collaborative campaign in Spain centered around the Barbie DreamHouse to highlight the difficulties of modern housing access. The initiative includes an immersive experience at the Nomad Museum in Madrid, showcasing the evolution of the DreamHouse over six decades.

As part of the campaign, a pink moving truck is touring various Spanish cities, including a scheduled visit to Málaga from September 25 to September 30. The truck features transparent sides, allowing the public to view the doll's furniture and accessories.

A contest is being held where participants can win up to 50,000 euros, intended to assist with a home down payment. To enter, participants must purchase a product of 40 euros or more at El Corte Inglés by November 15 and upload their receipt to the official website. The winner will be selected in early January 2027.