Barcelona tourism surge sparks resident backlash over viral “Barcelona is Calling” trend

A TikTok‑driven campaign called “Barcelona is Calling” has gone viral worldwide, with millions posting videos that showcase the city’s attractions. The surge in online promotion has boosted tourist numbers, but residents say the influx is straining housing, raising living costs and turning the city into a “theme park”. Local inhabitants have organized protests and voiced opposition on social media, demanding stronger regulation of tourism and measures to protect affordable housing. Authorities face pressure to balance the economic benefits of tourism with the everyday needs of Barcelona’s citizens.

The movement reflects a broader debate about sustainable tourism, as the city seeks ways to accommodate visitors while preserving quality of life for its population.