Bari launches new tourism initiatives and digital sports platform

The city of Bari is introducing new strategies to diversify its tourism sector through both local neighborhood exploration and digital innovation. The “A More Bari” project, promoted by the Department of Local Development and the Blue Economy in collaboration with Martulli Viaggi, aims to expand the city's tourist geography beyond the historic center. The initiative offers three free experiential itineraries in Ceglie del Campo, San Paolo, and San Girolamo, highlighting social, cultural, and productive realities in these areas.

In a separate development, the digital platform “Tourisfit” will be officially presented in Bari on October 12. Developed by Asset and the University of Bari Aldo Moro, the interactive platform is designed to promote sports tourism across Italy, Albania, and Montenegro. Tourisfit utilizes interactive maps to allow users to explore sporting opportunities and enables registered organizations to list events and locations, fostering collaboration between public entities and private operators in the Adriatic region.