Basilicata presents Motherland tourism campaign at TTG 2026

The Basilicata region concluded its participation in TTG 2026 with a presentation of its “Basilicata Motherland. Patrimonio Vivo” campaign. Recognized as Italy’s best regional tourism campaign for the summer of 2026, the initiative integrates art and technology.

The project utilizes generative artificial intelligence, directed by artist Silvio Giordano, to create “body-landscapes” that were subsequently realized through body painting by Lela Peretto in locations such as the Pollino forests, Maratea, Metaponto, and Matera. Margherita Sarli, director of APT Basilicata, noted that the concept originated at Expo Osaka 2025 to engage Japanese audiences by blending innovation with physical landscapes.

The campaign is synthesized in a high-end, bilingual volume titled “Basilicata Motherland,” featuring graphic design by Luciano Colucci.