Jaguariúna Rodeo Festival expects 150,000 attendees

The 37th edition of the Jaguariúna Rodeo Festival is scheduled to take place in Jaguariúna, São Paulo, from September 18 to 26. The event is expected to attract approximately 150,000 people, boosting local tourism and the service economy.

The festival features a lineup of prominent sertanejo artists, including Zezé Di Camargo & Luciano, Bruno & Marrone, Gusttavo Lima, Ana Castela, and Luan Santana. In addition to musical performances, the event will host major rodeo competitions such as bull riding and three-barrel racing.

Other regional cultural activities include the 10th Cancer Run and Walk in Paranaguá, a music education project for vulnerable youth in Espírito Santo featuring singer Gabi Melim, and the Batalha do Beco hip hop project in João Pessoa, which celebrates peripheral culture through music and dance.