Bauducco launches major nationwide promotional campaign

Bauducco has launched its largest promotional campaign in the company's 70-year history, titled ‘Encontre o B premiado’. Operating on an ‘instant win’ basis, the initiative runs from August to October 2026 across the Brazilian food retail sector.

Consumers who find the promotional symbol on participating product packaging can win instant prizes, including product kits and R$ 1,000 shopping vouchers. These prizes are redeemed digitally through a partnership with Mercado Livre. Additionally, customers can enter a draw for a final prize of R$ 100,000 by registering their purchase receipts on the official campaign website.