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2 clusters · 4 sources · 3 days · First seen · Last updated

Bauducco promotional campaign in Brazil

Overview

Bauducco has initiated ‘Encontre o B Premiado’, which is described as the largest promotional campaign in the company’s 70-year history. The campaign operates across the Brazilian food retail sector and features a prize pool totaling R$ 1,300,000.

Participants can win prizes through various methods, including finding promotional symbols on packaging for instant wins, such as product kits or R$ 1,000 shopping vouchers. The campaign also includes a sweepstakes where consumers can register purchase receipts on an official website to enter a draw for a R$ 100,000 prize. Other prize modalities include capitalization bonds linked to the Federal Lottery and vouchers for the Bauducco Meli store.

Redemptions are handled digitally through a partnership with Mercado Livre. The initiative is supported by a digital marketing strategy featuring the singer Belo and runs through late 2026.

Entities

Mercado Livre · Hype Games · Belo · Bauducco · Level UP

Timeline

  1. 19 days ago

    [BUSINESS] 2 sources
    Bauducco launches major nationwide promotional campaign

    Bauducco has launched its largest promotional campaign ever, featuring instant prizes and a R$ 100,000 grand prize through a partnership with Mercado Livre.

  2. 21 days ago

    [BUSINESS] 2 sources
    Bauducco launches R$ 1.3 million prize promotion

    Bauducco has launched its largest promotional campaign to date, ‘Encontre o B Premiado’, offering R$ 1.3 million in prizes including Mercado Livre vouchers and cash rewards.

Sources

acheipromocao.com.br · portal.comunique-se.com.br · revistalivemarketing.com.br · voxnews.com.br