Bauducco launches R$ 1.3 million prize promotion

Bauducco has launched its ‘Encontre o B Premiado’ promotional campaign, described by the company as its largest promotional initiative in its 70-year history. The campaign features a prize pool totaling R$ 1,300,000.

Key prizes include a R$ 100,000 voucher for use on the Mercado Livre platform, 20,000 vouchers worth R$ 50 each for the Bauducco Meli store, and 200 prizes of R$ 1,000 in capitalization bonds. The promotion utilizes three simultaneous modalities: a sweepstakes based on lucky numbers generated by product purchases, a gift-voucher system via winning seals found inside packaging, and capitalization bonds linked to the Federal Lottery.

The marketing strategy, developed by GALERIA. ag, personifies the brand’s ‘B’ logo as a character. The digital campaign features Brazilian singer Belo to engage consumers through social media. The promotion runs from June 25 to November 5, 2026, with participation requiring the registration of qualifying products via an official website or WhatsApp.