BEAMS announces triple collaboration with TATTOO STUDIO YAMADA and New Era

BEAMS is launching a triple collaboration collection with TATTOO STUDIO YAMADA and New Era to commemorate the 50th anniversary of the fashion retailer. The collection is centered around the design theme “CHAOS,” incorporating American traditional tattoo aesthetics, skull motifs resembling a burning globe, and specific lettering.

The lineup includes two types of New Era ‘9FORTY A-Frame Trucker’ caps. One black and red model features the message “NEED MONEY FOR TATTOO,” while a grey model focuses on skull and “CHAOS” graphics. Additionally, the collaboration features a reversible thermal shirt and a skull-themed rug produced by MIYOSHI RUG.

A launch event is scheduled for September 4 at BEAMS Men Shibuya, featuring DJ performances and themed store decorations. The collection will be officially available for purchase starting September 5, 2026, at BEAMS stores and online platforms including Rakuten and Amazon.