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2 clusters · 2 sources · 13 days · First seen · Last updated

BEAMS 50th anniversary collaborations

Overview

To commemorate its 50th anniversary, fashion retailer BEAMS has announced several collaborative collections.

In mid-August, BEAMS announced the ‘FLOW’ collection in partnership with ANA. This collection, inspired by the atmosphere of travel, features ink drawings by German artist Stefan Marx on items such as T-shirts and travel storage bags. A launch event including a live painting performance was scheduled for August 21.

Later in August, the retailer announced a triple collaboration with TATTOO STUDIO YAMADA and New Era. Centered on a ‘CHAOS’ theme, this collection incorporates American traditional tattoo aesthetics and skull motifs. The lineup includes New Era caps, a reversible thermal shirt, and a skull-themed rug. A launch event featuring DJ performances was set for September 4, with official sales beginning September 5.

Entities

BEAMS · Kohei Ohkita · Jiro Konami · Stefan Marx · Ana

Timeline

  1. 17 days ago

    [CULTURE] 2 sources
    BEAMS announces triple collaboration with TATTOO STUDIO YAMADA and New Era

    BEAMS, TATTOO STUDIO YAMADA, and New Era are releasing a “CHAOS” themed collaboration collection featuring caps, apparel, and rugs to celebrate BEAMS' 50th anniversary.

  2. 29 days ago

    [BUSINESS] 5 sources
    BEAMS and ANA announce ‘FLOW’ collaboration collection

    BEAMS and ANA are collaborating on the ‘FLOW’ collection to celebrate BEAMS’ 50th anniversary. Featuring artwork by Stefan Marx, the collection launches August 21, 2026.

Sources

wwdjapan.com · yakkun-fashion.jp