Beauty industry launches 2026 holiday advent calendars and gift sets

Beauty retailers and luxury brands have begun releasing their 2026 holiday collections, with a significant focus on advent calendars and limited-edition gift sets. These products, which range from affordable drugstore options to high-end luxury collections, are designed to offer consumers a daily countdown to Christmas through skincare, makeup, and fragrance discoveries.

Major brands and retailers featured in this season's offerings include:

• Luxury and Department Stores: Harvey Nichols, Liberty, Selfridges, and Sephora are highlighting premium calendars, such as the Harvey Nichols set which offers over £1,000 worth of products. Sentier has released a fragrance-focused calendar, while Sephora Canada is providing curated Hanukkah gift guides.

• Specialized Beauty Brands: Rituals has introduced a unique train-themed advent calendar, and brands like Kiehl's, Decorté, MAC, and Sabon have announced various themed collections. K-beauty brands including SKIN1004, Round Lab, and Medicube are also prominent in the skincare gift market.

• Regional Highlights: In Japan, L'Occitane and other brands are participating in festive retail events, while in Germany, brands like Junglück and Douglas are being noted for their value and variety.