UK beauty advent calendars 2026

In late July 2026, two major UK retailers, John Lewis and Cult Beauty, announced their 2026 beauty advent calendars. John Lewis offered a £250 calendar with 41 products, including 23 full‑size items from luxury brands such as Molton Brown, L’Occitane, Clinique, La Mer and Gucci. Cult Beauty’s calendar contained 17 full‑size products from brands like Vieve, Medik8, Gisou and Westman Atelier, with a £5 price increase and a chance to win £1,000 vouchers.

A week later, in early August, Liberty and Space NK joined the trend. Liberty unveiled a £285 calendar featuring 29 products worth over £1,300, including 21 full‑size items, 26 exclusives and 20 hidden Golden Tickets each worth £1,000. Space NK opened a wait‑list for its £275 calendar, promising an estimated value exceeding £1,200 and highlighting iconic hero products alongside discovery brands. Both retailers emphasized sustainability, with Space NK’s packaging made from 100 % recyclable FSC‑certified paper printed with vegetable‑based inks.

These announcements illustrate a growing UK market for luxury beauty advent offerings, expanding beyond earlier releases from Harrods, Cult Beauty and Sephora.