Beauty and hair styling trends gain popularity in Japan

Recent beauty and hair trends in Japan highlight popular styling techniques and product preferences. One trending method involves a three-minute twin hair arrangement using ‘kururinpa’ and braiding techniques, designed to remain stable even for those with fine hair.

In terms of product popularity, Aesop’s ‘Sculpt Hair Polish’ ranked first in a weekly beauty article ranking on Men’s Non-no Web, noted for balancing hold with ease of washing out. Shiseido Men’s new oil-control serum also gained significant attention for addressing oily skin. Additionally, wolf-cut hair styling trends in Tokyo continue to be a major focus for men’s fashion-conscious audiences.