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2 clusters · 3 sources · 14 days · First seen · Last updated
Japanese beauty and hair styling trends
Overview
Beauty and hair styling trends in Japan have seen increased attention through social media and specialized product rankings. Initial observations noted a shift in consumer behavior, exemplified by a viral video of a client transitioning from low-cost, 1,000-yen haircut services to a professional salon for a dramatic style change. This highlighted a landscape where consumers navigate between budget-friendly, streamlined shops and professional establishments.
Subsequent trends have focused on specific styling techniques and product preferences. Popular methods include the ‘kururinpa’ braiding technique for hair stability, while the ‘wolf-cut’ remains a significant fashion focus for men in Tokyo. In terms of consumer products, Aesop’s ‘Sculpt Hair Polish’ has emerged as a top-ranked item for its balance of hold and washability, alongside interest in Shiseido Men’s oil-control serums.
Entities
Timeline
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[CULTURE] 2 sourcesBeauty and hair styling trends gain popularity in Japan
Recent Japanese beauty trends highlight quick twin hair styling techniques and popular products like Aesop’s hair polish and Shiseido Men’s skincare.
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[CULTURE] 2 sourcesJapan hair care trends: Viral salon transformation and budget service shifts
A viral video of a man's dramatic transformation from a budget haircut to a professional salon style highlights evolving trends and service models in Japan's hair care industry.
Sources
limo.media · mensnonno.jp · nozomi-katsura.jp