Beauty brands launch 2026 advent calendars

The 2026 beauty advent calendar season is approaching, with various retailers and brands releasing limited-edition collections ranging from budget-friendly drugstore options to high-end luxury sets.

In Germany, drugstore brands like essence are seeing high demand for products such as the ‘baked with love’ calendar and limited Juicy Bomb lip glosses. Other notable drugstore options include Nø Cosmetics, which offers a science-focused mini-tower model.

In the luxury sector, Harvey Nichols has released a £250 advent calendar containing 29 products, including 16 full-size items valued at over £1,000. While the packaging is highly regarded, some critics have noted the product selection relies on established brands like Caudalie and Color Wow rather than new trends.

K-beauty brand LANEIGE is also participating with a 12-day ‘Days of Wonder’ calendar featuring skincare and lip care products, valued at approximately £200.