Beauty products: New multitasking mascara and top-rated drugstore options

New developments in the cosmetics market include the launch of the Grow & Tint Mascara by M. Asam, which functions as a 3-in-1 product. It combines the immediate aesthetic effects of a traditional mascara—providing length and definition—with the long-term benefits of a lash serum to support growth. Additionally, the product features a tinting effect designed to gradually darken lashes over time.

In the drugstore sector, consumer ratings highlight several popular mascara options available at dm retailers. The Maybelline New York Sky High Tubes Very Black is a top performer, utilizing a tubing formula with shea butter and castor oil to provide definition without clumping. Other highly-rated products include the Maybelline New York Colossal for volume and the L’Oréal Paris PRO XXL Volume + Lift, which uses a Pro-Keratin formula to achieve a lifting effect.