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[SITUATION] · [ACTIVE] · [CULTURE]
7 clusters · 9 sources · 32 days · First seen · Last updated
Eyelash and false lash consumer trends
Overview
Consumer interest continues to grow in various artificial eyelash options, ranging from natural styles to dramatic looks. Recent evaluations of 41 different products identified top performers such as Obeyalash False Eyelashes for their value and natural appearance, and Eylure Fluttery Light No. 117 for its wispy style and ease of application. Press-on lashes, including options from Ardell, have emerged as a popular alternative to traditional mascara and permanent extensions, offering a faster application process without the need for separate glue.
Alongside lash enhancements, specialized mascaras are gaining popularity. The Artdeco Amazing Effect Mascara utilizes a mini-brush applicator for a clump-free effect, while the Maybelline New York Lash Sensational Mascara in ‘Very Black’ is a bestseller noted for its curved silicone brush. In the drugstore sector, Maybelline New York Sky High Tubes Very Black has emerged as a top performer due to its tubing formula, which allows for easy removal with warm water. Other highly-rated options include Maybelline New York Colossal for volume and L’Oréal Paris PRO XXL Volume + Lift.
Recent market developments show a trend toward multitasking products, such as the M. Asam Grow & Tint Mascara. This 3-in-1 product combines immediate length and definition with a tinting effect and long-term lash serum benefits to support growth. Additionally, professional-grade tools like the Kevyn Aucoin Eyelash Curler have been identified as top performers by sources including F.A.Z. and Vogue, noted for its large opening and soft silicone pad that creates a natural curve.
Entities
Rossmann · Maybelline New York · dm · Ardell · M. Asam
Timeline
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[CULTURE] 3 sourcesBeauty products and mascara trends in German drugstores
New beauty products like M. Asam's 3-in-1 mascara combine tinting with serum benefits, while Maybelline and L’Oréal remain top-rated consumer favorites in German drugstores.
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[CULTURE] 3 sourcesBeauty products: New 3-in-1 mascara and top-rated eyelash curlers
New beauty trends feature M. Asam’s 3-in-1 Grow & Tint Mascara, which combines serum and tinting, and the Kevyn Aucoin Eyelash Curler, rated as a top professional tool.
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[CULTURE] 2 sourcesBeauty products: New multitasking mascara and top-rated drugstore options
New cosmetic products include M. Asam’s 3-in-1 growth and tinting mascara, alongside top-rated drugstore options from Maybelline and L’Oréal Paris.
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[CULTURE] 2 sourcesBeauty trends highlight affordable eyelash enhancement products
Beauty trends highlight Maybelline mascara and Ardell press-on lashes as effective, affordable ways to achieve voluminous eyelashes, available at retailers like Rossmann and dm.
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[CULTURE] 2 sourcesBeauty trends highlight press-on lashes and specialized mascaras
Beauty trends highlight press-on lashes for easy volume and specialized mascaras, like Artdeco's mini-brush version, to enhance eyelashes without clumping.
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[CULTURE] 2 sourcesFalse eyelashes and press-on trends gain popularity
New tests and beauty trends highlight the rising popularity of various false eyelashes, including natural-looking sets and easy-to-apply press-on lashes available in major drugstores.
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[CULTURE] 3 sourcesGhost lashes trend embraces minimalist, natural eye makeup
The ‘ghost lashes’ trend is redefining minimalist beauty by favoring natural, bare lashes and ethereal skin over traditional heavy mascara and high-glam looks.
Sources
euro-focus.de · gofeminin.de · harpersbazaar.de · iodonna.it · marieclaire.it · ok-magazin.de · teachers.org.uk · whowhatwear.co.uk · wmn.de
This summary has been updated 5 times: see revision history