Beauty retailers launch new seasonal collections and K-beauty ranges

Major beauty retailers are launching new product lines and seasonal collections. Brown Thomas has unveiled its 2026 Beauty Advent Calendar, priced at €395 with a reported value exceeding €1,800. The collection features 25 items, including 23 full-sized products from brands such as Estée Lauder, La Mer, and Jo Malone London.

Cult Beauty has released two special edition advent calendars for the 2026 festive season. The Signature Edition is priced at £245, while the Special Edition is priced at £245. Both collections feature curated beauty icons from brands like Westman Atelier and Sunday Riley, with values exceeding £1,100.

In the retail sector, Penneys (Primark) is introducing K-beauty mini-marts in collaboration with PURESEOUL. The initiative will launch on 15 September across five Irish stores, including locations in Dublin and Cork. The collection features diffusion lines from Korean beauty brands such as Sungboon Editor and Cell Fusion C, with prices ranging from €3.50 to €12.