Beauty Rush launches functional skincare drink range in New Zealand

The global beauty industry is seeing a shift toward oral beauty, with consumers increasingly using supplements and functional drinks to support skin health from within. Auckland-based brand Beauty Rush is a notable participant in this trend with its range of beauty drinks.

The brand’s lineup includes the flagship CELL X BEAUTY, which is an evolution of its sculpting formula, alongside CELL+ BEAUTY for skin firmness and LIGHT+ BEAUTY for brightening. These products utilize New Zealand manuka sap extract and follow a “three-phase care” framework focused on nourishment, repair, and radiance. The drinks are designed for convenience, featuring single-serve, portable packaging that requires no mixing or refrigeration.