[CLSTR]
API
< Back to situations

Monitor this situation.

[SITUATION] · [ACTIVE] · [CULTURE]

2 clusters · 2 sources · 20 days · First seen · Last updated

Beauty and skincare product trends in Oceania

Overview

The beauty market in New Zealand and Australia is seeing a diversification of product types. Initially, trends focused on oral beauty, exemplified by the Auckland-based brand Beauty Rush launching a functional skincare drink range. These products, such as CELL X BEAUTY and LIGHT+ BEAUTY, utilize manuka sap extract and follow a “three-phase care” framework intended to support skin health through ingestion.

Subsequent market activity shows a broader range of topical skincare and cosmetic releases. In New Zealand, new products include tanning face mists, tubing mascara, and hydrogel eye patches. In Australia, trending items have expanded to include hair treatments formulated with camelina oil and pore-refining nose masks.

Entities

Spa Ceylon · Bonnie · Revitalash · Biore · O&M

Timeline

  1. [CULTURE] 2 sources
    New beauty products gain popularity in New Zealand and Australia

    New beauty launches, including tanning mists, hair masks, and skincare treatments, are trending in New Zealand and Australia.

  2. [HEALTH] 2 sources
    Beauty Rush launches functional skincare drink range in New Zealand

    Auckland-based Beauty Rush is tapping into the rising oral beauty trend with a range of functional skincare drinks featuring New Zealand manuka sap extract.

Sources

7news.com.au · bestinzealand.co.nz