Benelli announces relaunch strategy with new TRK 902 and BKX 125 models

Benelli is implementing a relaunch strategy centered on new motorcycle models and expansion into new market segments. A key component of this plan is the TRK 902, which launched in late July following external delays. Sales Director Gianni Monini noted positive market signals and order volumes despite the missed spring launch window.

Looking toward 2027, the brand aims to increase its presence in the scooter and entry-level adventure sectors. This includes developing 125cc and 150cc scooters and A2-compliant adventure models.

Additionally, the Benelli BKX 125 2026 has been introduced as a lightweight adventure option for novice riders. Designed by the Benelli Style Center in Pesaro, the BKX 125 features a 15 CV engine, Euro 5+ compliance, and a weight of 144 kg, targeting the A1 license segment with a retail price of €3,790.