Benjamin Moore announces Webster Green as 2027 Color of the Year

Benjamin Moore has named Webster Green HC-130 as its Color of the Year for 2027. The rich, sophisticated shade serves as the centerpiece of the company’s 2027 Color Trends palette, which includes eight colors ranging from soft neutrals to dramatic hues.

The selection process is managed by Benjamin Moore’s in-house Color Marketing team over the course of a year. The team identifies trends by gathering inspiration from design and trade events, cultural shifts, and observations from everyday life to determine which hues will resonate with homeowners.