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4 clusters · 9 sources · 43 days · First seen · Last updated

Sherwin-Williams and Benjamin Moore 2027 Color Announcements

Overview

Sherwin-Williams has named ‘Celery’ (SW 6421) as its 2027 Color of the Year. The shade is described as a soft, crisp yellow-green and a ‘tinted neutral’ that incorporates elements of khaki, butter yellow, and sage green. The selection is part of the company’s 2027 Colormix Trend Forecast, titled ‘Rewild’, which is based on research across residential design, industrial wood, and coatings divisions.

Color Marketing Manager Ashley Banbury stated the color is intended to reflect priorities of wellness, balance, and connection to the natural world, aiming to provide soothing environments that support mental health. ‘Celery’ is one of ten ‘Continuity Colors’ designed to maintain longevity across various design styles and applications.

In a parallel industry development, Benjamin Moore has announced its 2027 selection, ‘Webster Green’ (HC-130). While Sherwin-Williams focuses on the lighter, herbal qualities of ‘Celery’, Benjamin Moore’s selection is a deep, moody forest green described as a ‘sophisticated jewel tone’. This color serves as the centerpiece of Benjamin Moore’s 2027 Color Trends palette. The company’s selection was determined by an in-house Color Marketing team through a year-long process of observing cultural shifts and design trends to bridge heritage design with contemporary aesthetics.

Entities

Sherwin-Williams · Benjamin Moore · Ashley Banbury · HGTV Home by Sherwin-Williams

Timeline

  1. [CULTURE] 2 sources
    Benjamin Moore announces Webster Green as 2027 Color of the Year

    Benjamin Moore has selected Webster Green HC-130 as its Color of the Year for 2027, marking a shift toward more adventurous color choices in home decor.

  2. [CULTURE] 3 sources
    Sherwin-Williams and Benjamin Moore announce 2027 Colors of the Year

    Sherwin-Williams and Benjamin Moore have unveiled their 2027 Colors of the Year, selecting ‘Celery,’ a soft herbal green, and ‘Webster Green,’ a deep forest hue, respectively.

  3. [CULTURE] 2 sources
    Sherwin-Williams announces Celery SW 6421 as Color of the Year

    Sherwin-Williams has named Celery SW 6421, a soft yellow-green shade, as its Color of the Year for home refreshes.

  4. [CULTURE] 4 sources
    Sherwin-Williams names Celery as 2027 Color of the Year

    Sherwin-Williams has named Celery, a soft yellow-green, as its 2027 Color of the Year, part of a broader “Rewild” trend forecast focused on wellness and nature.

Sources

design-milk.com · divine.ca · elledecor.com · hardwareretailing.com · homebunch.com · homesandgardens.com · hunker.com · nj1015.com · wpst.com

This summary has been updated 2 times: see revision history