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[BUSINESS] · United Kingdom, Switzerland · 2 sources

Bentley unveils Alpine‑inspired Bentayga EWB Chalet Edition with Gstaad Guy

Bentley Motors has introduced the Bentayga EWB Chalet Edition, a limited‑run luxury SUV created through a collaboration between Bentley’s Mulliner bespoke division and social‑media personality known as the Gstaad Guy. The Alpine‑styled model builds on the Bentayga EWB Azure platform but adds hand‑finished Light Tudor Grey paint, bronze styling accents, custom treadplates and Alpine‑inspired embroidery.

Inside, the Chalet Edition features a four‑seat layout focused on comfort for long journeys, with rich Saddle leather, tweed detailing, diamond‑quilted surfaces and Liquid Amber open‑pore wood veneers. Additional touches include Alpine flower embroidery, a Gstaad Guy emblem on cabin panels, animated welcome lamps and a high‑spec Naim sound system. The vehicle is available exclusively through Bentley Mulliner, marking the first official partnership between Bentley and the Gstaad Guy and highlighting the influencer’s growing role in luxury‑lifestyle marketing.