Bethesda marks 40th anniversary with new logo and commemorative merchandise

Bethesda is celebrating its 40th year of game development with a series of fan items and a refreshed studio logo. Starting July 30, 2026, the Official Bethesda Gear Store will sell limited‑edition red tees and crewnecks bearing a vintage‑style logo, as part of a "Christmas in July" discount event. The merchandise line also includes a Nuka Girl t‑shirt featuring the Fallout pin‑up character and a pre‑orderable 12.8‑inch Nuka Girl statue priced at $159.99.

In parallel, Bethesda unveiled a new logo that references its early titles, such as the 1991 Terminator game and the original Elder Scrolls Arena. The announcement highlighted the studio’s four decades of world‑building and hinted at upcoming projects, including the anticipated release of The Elder Scrolls VI.