Bethesda 40th anniversary events

In late July 2026, Bethesda marked its 40th year of game development with a series of celebratory initiatives. On July 29 the studio unveiled a refreshed logo that nods to its early titles and launched limited‑edition merchandise, including red tees, crewnecks, a Nuka Girl T‑shirt and a pre‑orderable statue. The branding rollout was paired with a “Christmas in July” discount at the official Bethesda Gear Store.

The following day, Bethesda announced a global sales promotion across major digital storefronts. The multi‑platform sale offered deep price cuts—up to 85%—on flagship games such as The Elder Scrolls V: Skyrim Special Edition, Fallout 4, Fallout New Vegas, DOOM Eternal, and Starfield, as well as older entries from the DOOM and Wolfenstein series. The discounts varied by region but aimed to give gamers worldwide access to the company’s catalog at heavily reduced rates.