Beyond Meat launches Phytosphere plant-based nutrition portfolio

Beyond Meat has launched Phytosphere, a new product portfolio designed to position the company as a plant-forward protein provider rather than just an alternative meat manufacturer. The initiative aims to provide an integrated nutrition platform that allows consumers to access various plant-based nutrients, including protein, fiber, polyphenols, and phytosterols.

The portfolio includes several new product lines:

• Beyond Star Series: Featuring Beyond Starmatter, a nutrient-boosted protein powder available in multiple flavors, and Beyond Starcut, a plant-based jerky bar made from plant protein and mycelium. • Beyond Veggie: A burger made from fruits, vegetables, legumes, and seeds. • Beyond Immerse: A range of functional protein drinks.

Founder and CEO Ethan Brown stated that the move is an opportunity to reshape the company around real food derived directly from plants, making powerful phytonutrition more convenient for modern diets.