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[SITUATION] · [QUIET] · [BUSINESS]

2 clusters · 4 sources · 5 days · First seen · Last updated

Beyond Meat Phytosphere product launch

Overview

Beyond Meat has launched Phytosphere, a new product portfolio intended to transition the company from a meat alternative manufacturer toward a broader identity as a plant-forward protein provider. The initiative focuses on functional nutrition and an integrated platform for plant-based nutrients such as protein, fiber, and polyphenols.

The Phytosphere range includes the ‘Beyond Star Series’, which features ‘Beyond Starmatter’ protein powders and ‘Beyond Starcut’ plant-based jerky bars made from mycelium. Other offerings include the ‘Beyond Veggie’ burger line and ‘Beyond Immerse’ functional protein drinks. CEO Ethan Brown noted the move is an opportunity to reshape the company around ‘real food derived directly from plants’ to make phytonutrition more convenient.

Entities

Beyond Meat · Ethan Brown

Timeline

  1. 15 days ago

    [BUSINESS] 2 sources
    Beyond Meat launches Phytosphere plant-based nutrition portfolio

    Beyond Meat has launched its Phytosphere portfolio, expanding into functional plant-based proteins including jerky, protein powders, veggie burgers, and protein drinks to emphasize plant-forward nutrition.

  2. 20 days ago

    [BUSINESS] 2 sources
    Beyond Meat launches Phytosphere plant protein range

    Beyond Meat has launched its Phytosphere portfolio, expanding into plant-based protein powders, jerky bars, and veggie burgers to diversify its nutrition-focused product offerings.

Sources

greenqueen.com.hk · thegrocer.co.uk · theplantbasemag.com · vegnews.com