Beyond Meat launches Phytosphere plant protein range

Beyond Meat, which is transitioning toward the identity of ‘Beyond The Plant Protein Company’, has launched a new product portfolio called Phytosphere. This expansion moves the company beyond traditional meat alternatives into functional nutrition and diverse food formats.

The Phytosphere range includes the brand’s first protein powders, marketed as ‘Beyond Starmatter’. These powders provide 20g of plant protein and 5g of fibre per serving, supplemented with probiotics, vitamins, minerals, and adaptogens. The company is also introducing ‘Beyond Starcut’, a plant-based jerky bar made with plant protein and mycelium, designed as a convenient savory snack.

Additionally, the portfolio features the ‘Beyond Veggie’ burger line and integrates the company’s existing ‘Beyond Immerse’ sparkling pea protein drinks. These products are available through the company’s direct-to-consumer website, which serves as an integrated nutrition platform offering various plant-based formats.