Beyond Yoga opens new pop-up shop in New York City

Beyond Yoga, a brand owned by Levi Strauss & Co., has launched a 2,300-square-foot pop-up shop in New York City’s Flatiron District. Located at 108 Fifth Avenue, the space is scheduled to remain open through early January 2027.

The retailer aims to engage its large e-commerce customer base in the region through the sale of latest collections and locally inspired programming. The pop-up will host movement and wellness classes led by local instructors and will feature the brand’s first East Coast edition of the ‘Seek Beyond: Open Air’ event on October 17.

This move is part of a broader physical retail expansion for the company. Beyond Yoga recently opened locations in Manhattan Beach, California, and Scottsdale, Arizona, with additional stores planned for Denver and San Clemente, California, later this year.