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Levi Strauss & Co.

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Levi's 'Keep it Loose' campaign rollout

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Latest: Levi’s rolls out Back to School activations in Mexico and global 'Keep it Loose' campaign with ROSÉ and Shai Gilgeous-A​

Levi Strauss & Co. launched its 2026 fall‑winter "Keep it Loose" global campaign, featuring pop star ROSÉ and NBA MVP Shai Gilgeous‑Alexander, to promote the Loose Prep collection of relaxed, oversized apparel. The initi

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