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[CULTURE] · Vietnam · 3 sources

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Bia Saigon sponsors “Tổ quốc trong tim 2026” national concert

Bia Saigon participated in the “Tổ quốc trong tim 2026” national concert, an event attended by tens of thousands of people celebrating Vietnamese pride through music and shared cultural experiences.

As a sponsor, the brand provided various interactive experiences for attendees, such as the “Pride Connection Station” and a “Pride News” activity to help guests preserve their memories. The brand aims to connect Vietnamese people during significant moments, ranging from large-scale national celebrations to everyday gatherings with family and friends.

Entities

Bia Saigon · Sabeco · Tổ quốc trong tim 2026