Big Boy restaurants launch Halloween campaign in Japan

Hamburger and steak restaurant chains Big Boy and Victoria Station are hosting a limited-time Halloween campaign from October 13 to October 31, 2026. The promotion features a special salad bar menu utilizing seasonal ingredients such as pumpkin, purple cabbage, and squid ink to create a festive atmosphere.

Featured menu items include a black tomato pasta salad made with squid ink, pumpkin potato salad, a colorful cabbage mix, and pumpkin pudding. Additionally, the restaurants are offering limited-edition Halloween-themed toys for children in elementary school or below, available while supplies last.

Customers can access discounts through the official Big Boy app, which provides coupons for 110 yen off both the salad bar set and the premium set. These coupons can be used once per day per transaction.