Big Brother Brasil 27 set to premiere January 2027

Big Brother Brasil 27 is scheduled to premiere on January 11, 2027, running for 100 days. The production, managed by Estúdios Globo, will feature a mix of former participants, 'Pipoca' contestants, and 'Camarote' guests.

Pre-season activities will begin in 2026 with a vertical reality show for content creators. Additionally, from January 8 to 10, 2027, the 'Seleção BBB' program hosted by Tadeu Schmidt will feature 'Pipoca' contestants living in glass houses across Brazil's five regions. These contestants will compete for special powers to influence the game.

The 2027 season aims to expand its digital presence, including a virtual universe within Roblox and the 'BBB Experience' immersive event, which is set to move to Rio de Janeiro following its run in São Paulo.