Blue Nun wine brand relaunches in the UK

The historic German wine brand Blue Nun is relaunching in the United Kingdom following its 2024 acquisition by Les Grands Chais de France. The brand, which has sold over one billion bottles globally since its founding in 1921, aims to capture modern consumer interest in approachable, fruit-forward, and lower-alcohol wines.

The relaunch includes the introduction of Blue Nun Authentic White, featuring a 10% ABV, and Blue Nun Riesling, which has a 9% ABV and is produced from grapes in Germany’s Rheinhessen region. Both products maintain the brand’s signature blue bottle but feature a more contemporary identity. The wines have secured retail listings in the UK, including with Ocado and Drink Supermarket.