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2 clusters · 3 sources · 26 days · First seen · Last updated

Blue Nun wine brand resurgence

Overview

The historic German wine brand Blue Nun is experiencing a resurgence in popularity and market presence. Following its 2024 acquisition by Les Grands Chais de France, the brand has relaunched in the United Kingdom, securing retail listings with providers such as Ocado and Drink Supermarket.

The relaunch features contemporary products including Blue Nun Authentic White and Blue Nun Riesling, both of which utilize the brand’s signature blue bottle. This modern push follows a period where the brand, known for its Liebfraumilch style, was often viewed as ‘naff’ or embarrassing following its peak popularity in the 1980s. The brand continues to evolve its profile from sweet to drier, Riesling-dominated styles to meet changing consumer preferences.

Entities

Blue Nun · FW Langguth Erben · Rod Stewart · Les Grands Chais de France · Rhine Valley

Timeline

  1. [CULTURE] 2 sources
    Blue Nun German wine sees resurgence after 1980s popularity

    The iconic German wine Blue Nun is seeing a cultural comeback after being considered an embarrassing staple of the 1980s.

  2. [BUSINESS] 2 sources
    Blue Nun wine brand relaunches in the UK

    German wine brand Blue Nun is relaunching in the UK under new ownership by Les Grands Chais de France, targeting modern drinkers with lower-alcohol, fruit-forward styles.

Sources

diningandcooking.com · metro.co.uk · unionensjobb.se