BMSG launches AR art project in shopping districts

Music management agency BMSG is conducting a multi-location experiential art project titled ‘BMSG OPEN THE SHUTTER’. The initiative aims to revitalize local shopping districts by decorating closed shutters with artwork from BMSG artists, including MAZZEL and HANA.

In Kobe’s Nagata Ward, specifically the Honmachisuji and Rokkenmichi shopping streets, visitors can use their smartphones to view exclusive augmented reality (AR) content featuring artists singing, dancing, or speaking. The event also features a collaboration with local artisans, offering products such as Kobe leather goods and traditional textiles.

Additionally, BMSG has announced the ‘BMSG TRAINEE SHOWCASE 2026 WINTER’, scheduled for December 19–20, 2026, at Yokohama BUNTAI. The showcase will feature various trainees, including members of the upcoming group STARGLOW, as they prepare for their professional debuts.